Cultivate Experiences
Cultivate offers multiple opportunities for additional in-depth, hands-on learning & networking with industry colleagues
Join us for industry gatherings to make or renew business connections and get the most out of your Cultivate experience.
Morning Jolt! Keynote
Sunday, July 13 8:00 - 9:15 AM
AmericanHort State of the Industry Address
Monday, July 14th 8:00 – 9:15 AM
Learn where our industry stands today and what the future holds. Our experts will provide insights on how to plan and navigate the changing market climate driven by rising costs, while also managing business challenges like labor and product availability. The latest thoughts on the political climate and regulatory policy and opportunities will also be shared.
Ken Fisher, President & CEO, AmericanHort
Craig Regelbrugge, Executive Vice President Advocacy, Research & Industry Relations
Charlie Hall, PhD, Chief Economist, AmericanHort
Hear from the industry’s most experienced leadership team
State of the Association - Ken Fisher, AmericanHort President & CEO
Inside Washington Perspective – Matt Mika, AmericanHort Vice President Advocacy & Government Affairs
Economic Update - Dr. Charlie Hall, AmericanHort Chief Economist
Women In Horticulture
Monday July 14 12:00 – 1:30 PM
A powerful, inspiring networking experience
This is a ticketed event, $65/person, which includes lunch. You may register when you register for Cultivate. The deadline to register is Monday July 7.
The Intuitive Edge: Unlock Success Through Your Inner Wisdom
Fortune 500 companies, top universities, and even the US military have invested millions to study intuition. Why? Because intuition is a measurable, science-backed component of decision-making that can be trained and applied for exceptional results.
While everyone has intuition, women face unique challenges in using it. Many women hesitate to act on their intuition, worrying they might be wrong, fearing judgment for relying on it, or hesitating to challenge group consensus when their gut feeling goes against the norm.
This talk will empower you to be confident in your decision making and trust your instincts. You’ll gain tools and insights to navigate complex decisions, achieve better work-life balance, and build stronger, more effective teams—all by harnessing the power of your intuition.
Through compelling stories, expert insights, and actionable strategies grounded in cutting-edge science, you’ll learn how to:
- Distinguish Intuition from Fear and Bias: Learn to recognize the difference, giving you greater confidence in trusting your inner voice.
- Train Your Intuitive “Muscle”: Treat intuition as a skill you can intentionally strengthen and refine.
- Achieve Better Work-Life Balance: Use intuition to set priorities, establish boundaries, and focus on what truly matters.
- Navigate Complex Challenges: Understand why intuition is a critical asset in uncertain, fast-paced environments.
- Champion Intuition in Teams: Present the science behind intuition to inspire others to embrace it, even in data-driven settings.
Whether you’re making high-stakes decisions, leading a team, or seeking harmony between work and life, your intuition can be a powerful ally. This talk will help you unlock its full potential, equipping you to lead with clarity, confidence, and impact.
Join us and discover how to achieve leverage your intuitive edge for a more successful and fulfilling future!
About Our Speaker – Meg Morrison
Meg Morrison is an executive coach, facilitator, and speaker with over 10 years of experience working with leaders and teams across industries, including in the gardening sector.
Meg specializes in helping her clients reach meaningful goals, enhance their emotional intelligence, improve their communication, and develop the leadership skills necessary to reach their full potential.
Before becoming a coach, Meg held leadership roles at a startup in NYC and a nonprofit in Washington, DC, as well as founding a travel company that organized retreats worldwide. These experiences gave her deep insight into the challenges leaders face in dynamic environments.
Meg completed training with numerous coaching institutions, as well as holds a master’s degree in science journalism. Her coaching blends research-backed methodologies with practical approaches, ensuring leaders and teams can apply what they learn immediately. She has worked with teams and leaders from a wide variety of organizations including the Garden Media Group, NASA, Daimler, Columbia University, the United States Space Force, Siemens, and the Garden of Words.
When she’s not coaching, Meg enjoys swing dancing and swimming in icy rivers. She is a certified Wim Hof Method instructor and an award-winning artist.
Retailers' Choice Awards
Monday, July 14th 3:00-4:00 PM
Cultivate Live! Stage on the trade show floor
by The Garden Center Group
AmericanHort is pleased to once again partner with The Garden Center Group to bring you the Retailers’ Choice Awards at Cultivate. These awards showcase the best new products to bring excitement and a high level of interest to garden retail stores in the coming season. Products are chosen by volunteer judges who search the Cultivate trade show floor for award winning products. Awards will be announced at this special program on Monday afternoon.
If are interested in being a judge for these awards, contact Danny Summers.
Unplugged
Unplugged is also an opportunity for celebration!
Monday July 14 8:00 – 10:00 PM
Gaswerks 487 Park St, Columbus, OH 43215
The GrowerTalks/Ball Horticultural Company/BASF Young Grower Award and Green Profit/The Garden Center Group Young Retailer Award are presented to worthy candidates that demonstrate passion, creativity, leadership, and a desire to excel. Winners of the 2025 awards will be announced beginning at approximately 8:30 PM
Hosted by the AmericanHort GenNext Community, everyone is encouraged to make this THE networking event of their Cultivate experience. Come to Cultivate’s popular Unplugged event where you can relax, be yourself, and network with people with the same passion for plants, ambition for success, and hopes for the future of our industry.
OSU Cultivar Trials
Saturday, July 12 4:30 - 7:00 PM
Buses Depart from Connector
Don’t miss this brilliant showcase of more than 200 annual and perennial varieties on display at The Ohio State University Cultivar Trials. The trial gardens offer the opportunity to evaluate landscape and container performance in typical Central-Ohio conditions. Also come to enjoy a reception featuring live music, food, and drink, including a selection of Ohio wines (for those of legal age), compliments of the Department of Horticulture and Crop Science and the Ohio Grape Industry Committee.
Free shuttle rides from the Convention Center are available at the Transportation Desk beginning at 4:30 PM. Final departure from OSU back to downtown Columbus is at 7:00 PM. Open to all attendees.
Franklin Park Conservatory & Botanical Gardens
Monday, July 14 5:00 - 7:30 PM
Buses Depart from Connector
If experiencing landscapes, botanic gardens, and conservatories makes your heart sing, you'll want to be sure to check out Columbus' own Franklin Park Conservatory and Botanical Gardens. You have our permission to get totally excited about an evening in the garden. Once onsite, there are two tour options available.
Free shuttle rides from the Convention Center are available at the Transportation Desk beginning at 5:00 PM. Final departure from Franklin Part back to downtown Columbus is at 7:30 PM. Open to all attendees. If you can’t join the tours on Monday, your registration pass will grant you free admission to Franklin Park Conservatory any time during Cultivate
Tour of the Scotts Miracle-Gro Foundation Children's Garden
Featuring sixteen different interactive experiences celebrating the Ohio landscape, the Garden's focus is on introducing and connecting children to the natural world, as well as renewing that connection for their parents and caregivers.
Tour of the Conservatory
The Conservatory’s extensive gardens and art collections pulse with life and bring the truly exotic wonders of nature right to you. Explore over 400 species of plants from around the world.
More Experiences
GPN 40 under 40
This special reception recognizes Greenhouse Product News' (GPN's) 12th annual 40 Under 40 honorees. The Class of 2024 is made up of 40 men and women in the horticulture industry who are trailblazers in their personal and professional lives.
Sunday, July 13 5:00 - 6:00 PM
Union Station Ballroom B
Evening of Excellence
Monday, July 14 5:30 - 7:00 PM
Union Station Ballroom B
Greenhouse Grower’s Evening of Excellence program honors the top greenhouse operations and growers in our industry. This is open to everyone with Cultivate credentials.
Maximize Your Cultivate Experience
Use the Cultivate mobile app to plan your time, view education, and navigate the show.
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