Cultivate’27 · July 10–13, 2027 · Columbus, Ohio
The passes, pricing and add-ons on this page are shown for reference and will be updated for Cultivate’27 when registration opens. Get the Save the Date and sign up for alerts so you hear first.
Learning Tracks cover topics in Greenhouse, Nursery, Landscape, Garden Retail, Interior Plantscape, Businesses Management, Industry Research, and Back2Basics skills.
Experience more than just a typical tradeshow. Immerse yourself in engaging workshops, explore behind-the-scenes production tours, and attend the Women In Horticulture luncheon.
There is nothing like a production tour to show you what’s possible and inspire you – no matter how large or small your business—to try new things. AmericanHort is pleased to offer production tours at Cultivate to let you see some of the industry’s best practices up-close and personal. We visit facilities that are stand-outs in the industry.
Take your learning to the next level when you sign up for Saturday workshops at Cultivate. These half or full-day programs provide more in-depth opportunities for hands-on learning. Enrich your experience with programs designed to help you and your team develop knowledge and skills that you can take back to your business and implement immediately.
Purchase your tickets for these add-on experiences when you register for Cultivate. If you are already registered, you may add them to your registration by accessing the Registration Dashboard link in your confirmation email, or contacting Maritz Customer Service at (219) 354-6440 or Cultivate@Maritz.com for assistance.
Being an AmericanHort member has many perks, including discounted registration for Cultivate and SO MUCH MORE!
Join during registration or become a member today to take advantage of all that AmericanHort has to offer!
As a member of AmericanHort, the green industry’s leading association, you will be connected to the mentors, leaders, and knowledgeable resources that you need to:
If you can't find answers to your questions about Cultivate registration, our official event partner, Maritz Global Events can get you answers!
Maritz Global Events is the official Cultivate registration and hotel booking partner. Please be aware that Maritz Global Events is the only approved hotel partner for Cultivate. Any others claiming to offer exclusive Cultivate hotel rates are scams.
Click here for complete details surrounding this issue.
The Maritz Customer Service Center will be available 9:00 AM – 5:00 PM ET Monday through Friday, beginning February 9.
The Greater Columbus Convention Center located at 400 N. High St., Columbus, OH 43215
Pre-Registration beings February 9, 2026 at 8:00 AM, ET. Pre-Registration ends February 20, 2026 at 5:00 PM, ET.
If you need hotel rooms for Cultivate, we highly encourage you to register during Pre-Registration for the greatest access to hotel accommodations.
Pre-Registration begins on February 9 and continues through February 20, 2026. Once you complete Pre-Registration, your primary registration contact will receive an assigned date, access link, and instructions for how to book hotel reservations. Hotel booking dates are determined by membership or exhibitor status.
Hotel booking for those who pre-register begins on March 2 and continues through March 6, 2026. Assigned hotel booking dates cannot be changed.
After Pre-Registration closes on February 20, additional attendees cannot be registered until general registration opens on March 10.
No need to rush to get everyone added on the first day of Pre-Registration, unless you want to get it crossed off your list early. You can register any time during Pre-Registration and your hotel selection date will remain the same. Make sure you have everyone who will be attending Cultivate registered before the end of the Pre-Registration time period to be able to get the number of desired hotel rooms.
If you need hotel rooms for Cultivate, we highly encourage that you register during Pre-Registration for the greatest access to hotel accommodations.
After March 10, you will still be able to register for Cultivate at the same prices as those who register during the Pre-Registration period. Reservations within the Cultivate hotel block will be subject to availability, and highly desired locations may be sold out by this time.
We have created a two-step process to provide the best customer experience to reduce and streamline wait times. Plus, a specific date to book your hotel lets you know exactly when you will be able to complete your hotel booking.
Hotel selection for those who have completed Pre-Registration occurs from March 2 through March 6 at 11 AM ET to 11 PM ET daily. Hotel booking dates are determined by membership or exhibitor status and occur as follows:
No, all registrants within each category (Premium Members; Top 50 exhibitors; AmericanHort Plus and Basic members; NonAmericanHort members) can book hotels on a first-come, first-served basis on the date specified in the hotel booking email. Dates have been assigned and prioritized based on membership and exhibitor status to provide the best customer service experience. For each of the days, hotel selection will begin at 11 AM ET.
At 11 AM ET on your assigned day for hotel selection, your primary registration contact should log in to the Registration Dashboard, either from the Cultivate website or the link in their confirmation email (if you registered as an individual rather than a group, your primary registration contact is you). Only your primary registration contact will be able to log in and select hotel rooms. Multiple people trying to log in from one registration group may cause errors and result in loss of reservations.
On the Registration Dashboard, a button to “Make Hotel Reservations” will appear when selection is open on your assigned day. Enter the desired dates of stay and number of rooms. Based on these criteria, you will be able to select from hotels with available rooms.*
Once you have added registered attendees to each room, click the pay now button to add a credit card guarantee. No charges will be made at this time, this is simply a guarantee to hold the rooms.
Reservations are not complete until the guarantee has been added.
Remember! You can only book as many hotel rooms as registered individuals, so if you anticipate needing rooms for Cultivate, make sure to register that number of people during Pre-Registration. Registrations can be transferred later if personnel change at no extra charge but may be subject to a cancelation fee after May 8.
*Please note: only 15 rooms per hotel can be booked by the same company at each of the following hotels: Hilton and Hyatt.
Yes. When entering registration, attendees should select the “Attendee” button and then select “Group” if they intend to register more than one individual. Exhibitors should select “Exhibitor” when entering registration, and you will automatically be able to register multiple individuals.
Note: Only one person can register or book hotels on behalf of a group at the same time. Multiple people trying to log in from one registration group may cause errors.
You can only book as many hotel rooms as registered individuals, so if you anticipate needing rooms for Cultivate, make sure to register that number of people during Pre-Registration. Registrations can be transferred later if personnel change at no extra charge but may be subject to a cancelation fee after May 8.
There is an allotment of rooms available at ALL Cultivate hotels for each day of Pre-Registration hotel booking. The number of rooms available on each day may vary and will be available on a first-come, first-served basis, meaning that most-desired hotels may be booked quickly.
AmericanHort works hard to equitably distribute room availability so that all of our attendees have access to these highly desired hotels while balancing the limited available space. We appreciate your understanding.
Unfortunately, it is impossible for us to guarantee all attendees their first hotel of choice. Registering during the Pre-Registration period in February gives you the best opportunity for securing your top hotel pick. Please remember that since hotels have limited space, opportunity does not guarantee final outcome.
In order to receive all communications necessary for the event, be sure to whitelist both Cultivate@AmericanHort.org and email_confirm@exl.eventshq.com
Rates will increase after June 17. Register any time through June 17 for the best rates.
Log back into your registration dashboard and under “Manage Personnel” you can select what confirmations you would like to send.
If you still do not receive your confirmation email or have questions about this process, please contact Maritz Customer Service at: (219) 354-6440 or email Cultivate@Maritz.com.
Yes, you can upgrade your package and also add on additional experiences like tours, workshops, or the Women in Horticulture program at any time. This can be done through the registration dashboard or by contacting Maritz Customer Service at: (219) 354-6440 or email Cultivate@Maritz.com.
Registration cancellations must be made in writing by e-mail to Cultivate@Maritz.com. A refund will be given for cancellations made through June 17, 2026, but may take four to six weeks to process. Cancellations made on or after June 18, 2026 will not be refunded.
Substitutions can be made at any time without charge. In lieu of cancelling, you may transfer your registration to another person without additional charge. Please submit your request in writing to Cultivate@Maritz.com specifying the registration ID# along with the name and email of the person attending as your substitute.
Name badges can be printed when you arrive at Cultivate in the registration area. This is located in the North Atrium of The Greater Columbus Convention Center. Check registration hours here.
Luggage check is provided for the convenience of our attendees at $5 per bag. Stop by the Eisenmann Room at the top of the triple escalators in the Convention Center to drop off your luggage at the times below.
Yes, complimentary shuttles will run from designated hotels to the Convention Center each day of Cultivate. Click here to view the full list of hotels that include shuttle service to the Convention Center.
Please check at your hotel for the designated pick-up point and shuttle times. All shuttles will depart from the Transportation Zone in the Convention Center Connector.
You can purchase a new membership during the Cultivate registration process.
You can also join AmericanHort by clicking “Become a Member” below. If you are already a member and would like to upgrade your membership, please call us at (614)487-1117.
